PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"12-year-old accused of shooting, killing grandmother in drive-by in Brooklyn Heights"
KEY ELEMENTS:
- Age: 12-year-old
- Location: Brooklyn Heights
- Relationship: N/A
- Shocking element: Child perpetrator in fatal shooting
- Information gap: Why did a 12-year-old commit this crime?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age and a shocking detail, creating intrigue and prompting readers to click for more information.