UPMC utilizes patient creators to share stories about emergency rooms, births, and complex care to build trust in healthcare. Sabrina Upole, digital strategy and influencer marketing manager at UPMC, discusses the program's success.
UPMC utilizes patient creators to share stories about emergency rooms, births, and complex care to build trust in healthcare. Sabrina Upole, digital strategy and influencer marketing manager at UPMC, discusses the program's success.