PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"15-year-old ex-husband charged in murder of Ohio dentist and wife in Columbus"
KEY ELEMENTS:
- Age: 15-year-old
- Location: Columbus, Ohio
- Relationship: Ex-husband
- Shocking element: Ex-husband accused of murder
- Information gap: Why did he target them?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the suspect, a family relationship, and a shocking crime element, creating an information gap that will drive clicks.